Your crazy friend visited hills
station. He posted video proof on Facebook and you liked it. Your neighbor
posted a photo of herself geeked-out as Lady Thor at Comic-Con. Pics on FB
or it didn’t happen. Well, by Loki, it did and you shared it.
like the rest of us, you share your friends' posts often. You like, you
comment, you interact like crazy on Facebook, sometimes all day, almost as if
it’s a knee-jerk reaction. But you’re not quite sure why.
do you do what you do on Facebook, you complicated lifeforms?
research predictably suggests that clicking “like,” the superficial currency of
online human connection, makes you feel involved. Like you care. And you betFacebook knows this,
and,up until recently, it
cashed-in on what you like and more, big-time.
this, that and the other thing on Facebook gives the impression -- to you
and to others -- that you’re an attentive, engaged individual. You’re a good
person who openly displays empathy toward people in your friend circle,
deepening relationships with every like. At least it seems that way in your
you’re just too lazy (admit it) to leave a comment. A “like” does the trick
quick, the digital version of an acknowledging nod or a thumbs up. When liking
branded content on Facebook Pages, your motivations are probably more
self-centered, sometimes scoring you a sweet coupon or decent discount.
Selfish? Nah. We just call that smart.
So why else
do we like the heck out of pics, pages and status updates? And what
compels us to comment? Is there a method to our social media madness? Well,lots of people-- marketers, researchers,
psychologists, bloggers, you name it -- seem to think so. There’s no shortage
neat and tidy compilation of them, packed conveniently into another insightful
infographic fromEntrepreneurcontributor and online marketing
expertNeil Patel, co-founder and
CEO ofCrazy Egg,Hello BarandKISSmetrics.
If you own a business and you’re on Facebook, it’s worth a good look. Even if
you don’t, if you simply use Facebook for fun, you won’t want to miss it